Posted on 23rd Aug 2011 @ 4:58 PM

Peggy Porschen is celebrating exceptional success after winning four prestigious 2011 Great Taste Awards. The Peggy Porschen Parlour in London’s Belgravia opened less than a year ago but has already been presented with the coveted Great Taste Gold Award for its Chocolate Heaven and Black Forest Cupcakes, the Scrumptious Carrot Cake and Tipsy Orange Truffle layer cake.

A Great Taste Award can only be given after a rigorous judging process, each product is tested by a number of expert teams and all must be in complete agreement for the Gold to be awarded as it means that the product was judged ‘virtually faultless’. Peggy Porschen’s winning chocolate cupcake was described as ‘wonderful, fluffy and yummy’, the Black Forest cupcake, a twist on the traditional German gateau was labelled ‘really quite delicious’ and the Tipsy Orange Truffle layer cake was noted for excellence and elegance. The Scrumptious Carrot cake was awarded for all aspects including presentation, smell, flavour and texture.

Opening in October 2010, the pink parlour at the corner of Elizabeth Street unveiled Peggy Porschen’s first ‘ready to eat’ collection of handcrafted haute cuisine cakes and confectionary. The highly sought after London cake-designer previously offered a made-to-order service only, catering to the stars, high society and international royalty alike and now the parlour’s freshly baked daily creations have become the sweet treats to be seen with amongst Belgravia’s chic set. As the raft of Great Taste awards suggest, not only are Peggy’s fashionable cakes exquisite in appearance but also in taste.

Peggy Porschen, Creative Director said: “I am incredibly proud and delighted to receive not just one but four Great Taste Awards! It is testament to years of recipe tweaking and testing, a passion for perfection and to the hard work of my expert team of master bakers, patissiers and highly skilled sugar artists who I have selected to work with me at the Parlour from around the world, each chosen for their unique skill and flair for flavour. I was determined to raise the bar with my cupcakes, adding gourmet touches to set them apart from my competitors. I truly appreciate the recognition.” 

The Great Taste Awards, organized by the Guild of Fine Food, are now in their 18^th year and going from strength to strength.  7481 products were entered from 1600 companies for the 2011 Great Taste Awards. It took 350 experts 34 days to blind taste all of the entries and decide which would achieve the coveted one, two and three star gold awards.  

The Great Taste Awards judging standards, devised by the Guild of Fine Food, are the most rigorous in the UK. To achieve the 3-star rating a minimum of 20 -more often 30 - judges need to be in complete agreement that the food delivered that indefinable ‘wow’ factor.

Bob Farrand, Chairman for The Great Taste Awards, said: “Winning Gold in the country’s largest and most respected independent food accreditation scheme is a massive pat on the back for any producer - independent proof their products are of the highest quality.  We provide constructive feedback from our expert judging teams and for many, winning 1, 2 or 3-star Gold is exactly what’s needed to help grow their businesses, even during a recession. Every winner should feel very proud that their hard work has been rewarded.”

A full list of award-winning products is available at www.greattasteawards.co.uk, and can be searched by region, award or product category.